This is one of the first published evaluations of a health promotion intervention targeting young people to address the growing global trend of waterpipe smoking. It makes a timely and important contribution that demonstrates that co-design social marketing campaigns can raise awareness of messages about the harms of water pipe smoking among young people of Arabic speaking background.
Chan, L., El-Haddad, N., Freeman, B., MacKenzie, R., Woodland, L., O’Hara, B. J., & Harris-Roxas, B. F. (2022). Evaluation of ‘Shisha No Thanks’ – a co-design social marketing campaign on the harms of waterpipe smoking. BMC Public Health, 22(1), 386. https://doi.org/10.1186/s12889-022-12792-y
The pre-print version of this paper written with my colleagues Holly Seale, Anita Heywood, Ikram Abdi, Abela Mahimbo, Ashfaq Chauhan and Lisa Woodland is available. It provides timely evidence about the need for the development of COVID-related resources, messages and financial support for culturally diverse communities.
N.B. it’s a preprint so it hasn’t been through peer review yet.
Arts, Humanities and Social Science subjects need high-quality, equitably-funded routes to open access publishing. The alternative is a future in which the research produced by these disciplines is expensive and inaccessible.